DOJ Under ADA Title III, : 1st violation to $75,000 - subsequent violations to $150,000.
Target — $6,000,000 (Class Action) - Now Compliant
COMPLIANCE WEBSITES: Dominos Pizza - Patagonia - ACLU - Evenbrite - BMW. (AccessibilityChecker)
Carnival Corp: $405,000 total (DOJ settlement) (AccessibilityChecker)
COMPLIANT WEBSITES: Hobby Lobby - Lakers Store - Chick-fil-A - PlayStation Gear - Six Flags. (AccessibilityChecker)
Beyoncé’s Parkwood Entertainment - Estimated $10,000–$50,000 - Sued for lack of alt text and screen reader compatibility.
Fashion Nova: $5.15 million class settlement - California residents eligible for up to $4,000 each. (The Sun)
“SMALL BUSINESS SETTLEMENTS: $5,000–$20,000K (typical).” (Accessible.org)
Five Guys Burgers -Estimated $20,000–$50,000 -Lawsuit over inaccessible menus and ordering tools.
Netflix $755,000 - Settled with NAD over lack of captions for streaming content. NOW COMPLIANT
ADA COMPLIANCE - AN OUNCE OF PREVENTION WORTH A POUND OF CURE - GET THE AUDIT!!!
2024 : 4,000+ ADA digital lawsuits -- October 2025: 37% increase same period in 2024
Nike Estimated $40,000+ - Settled multiple cases over inaccessible e-commerce features. NOW COMPLIANT
CVS Pharmacy Estimated $100,000+: Faced multiple lawsuits regarding online prescription services.
Greyhound: (2023) $300,000 settlement plus $75,000 civil penalty; 15-day remediation deadline.
Domino's ordered to pay $4,000 - Domino’s appealed- the U.S. Supreme Court refused to hear the case.
Siesta Key 500 sq ft rental on the Gulf; Settled for $35,000

DOJ SELECTIVE PROSECUTION

See If Your Website Meets DOJ ADA Standards – Free Audit

Here’s what’s really going on behind why some companies get charged or sued over ADA website non-compliance while others don’t.:

⚖️ The ADA law applies broadly — but enforcement is selective

  • Under the Americans with Disabilities Act (ADA), Title III, any business that serves the public (retail, services, healthcare, education, etc.) must make its website accessible to people with disabilities.
  • However, the Department of Justice (DOJ) does not — and cannot — enforce every violation. There are millions of websites, so the DOJ typically targets larger or high-profile cases that can set an example or establish a legal precedent.

🧑‍⚖️ Two main sources of action

  1. DOJ Enforcement Actions:
    • These are official investigations or lawsuits brought directly by the DOJ.
    • Usually target large corporations, public-facing institutions, or repeat violators.
    • The DOJ often settles these with consent decrees, requiring specific accessibility fixes and ongoing monitoring.
  2. Private Lawsuits:
    • Most ADA website cases (over 90%) are actually private civil suits filed by individuals or advocacy law firms.
    • These are far more common and typically target small to mid-size businesses that appear noncompliant (no alt text, inaccessible menus, poor contrast, etc.).
    • Some law firms are very active in this area, sending hundreds of demand letters monthly.

💡 Why some companies get hit while others don’t

A combination of visibility, risk, and luck:

  • High traffic websites attract more scrutiny — both from DOJ and private firms.
  • Certain industries are targeted more often — e.g. hospitality, retail, healthcare, finance, and education.
  • Public complaints can trigger DOJ investigations.
  • Political sensitivity — sites with government contracts or political content may attract more attention.
  • Proactive compliance — some companies quietly fix issues before being sued.

📊 4. Real examples

  • 2022: Hyatt Hotels settled with DOJ over inaccessible online booking features.
  • 2021: Rite Aid was required by DOJ to make its COVID-19 vaccination portal accessible.
  • Netflix, Domino’s, and Winn-Dixie — all sued privately, not by DOJ, but the cases set strong precedents that DOJ uses for guidance.

🧩 5. The bottom line

  • Every public-facing business website is legally required to be accessible.
  • Enforcement is selective but expanding — the DOJ has made it clear it will pursue more web accessibility cases.
  • Being proactive (running ADA audits, remediating issues, and documenting efforts) greatly reduces risk — and can serve as a legal defense if challenged.

Here’s an overview of recent Department of Justice (DOJ) actions and trends regarding website accessibility under the Americans with Disabilities Act (ADA):

🏛️ DOJ Enforcement Actions and Regulations

DOJ Enforcement Actions

The DOJ has been actively enforcing ADA compliance through lawsuits and settlement agreements. These actions aim to achieve greater access, inclusion, and equal opportunity for people with disabilities. Specific cases can be found on the DOJ’s Cases page.

New Rule on Web Accessibility for State and Local Governments

On April 24, 2024, the DOJ published a final rule updating its regulations under Title II of the ADA. This rule requires state and local governments to ensure that their websites and mobile applications are accessible to people with disabilities. The rule adopts the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA as the technical standard for compliance. ADA.gov

📊 Trends in ADA Website Accessibility Lawsuits

Number of Lawsuits

In 2024, 1,202 website accessibility lawsuits were filed in the U.S. Notably, 48% of these lawsuits were against companies that had been sued previously, indicating a trend of repeat litigation. Government Information Center

Common Defendants

Lawsuits often target businesses in industries such as hospitality, retail, and healthcare. For instance, the DOJ has taken action against companies like Hyatt Hotels and Rite Aid for ADA non-compliance.

⚖️ Factors Influencing Enforcement

Visibility and Size of the Organization

Larger organizations and those with significant online presence are more likely to be targeted due to their visibility and the broader impact of their compliance.

Industry Type

Certain industries, like hospitality and healthcare, are more frequently targeted due to the nature of their services and the potential impact on individuals with disabilities.

Proactive Compliance Efforts

Organizations that proactively address accessibility issues and demonstrate a commitment to compliance are less likely to face enforcement actions.

🛡️ Mitigating Risks

To reduce the risk of ADA website accessibility lawsuits:

  • Conduct Regular Accessibility Audits: Regularly assess your website for compliance with WCAG 2.1 Level AA standards.
  • Implement Corrective Measures: Address identified issues promptly to ensure compliance.
  • Document Efforts: Keep detailed records of accessibility audits and corrective actions taken.
  • Stay Informed: Keep up to date with DOJ regulations and guidelines related to web accessibility.

See If Your Website Meets DOJ ADA Standards – Free Audit