See If Your Website Meets ADA Standards – Free Audit
How ADA Compliance Improves SEO and Website Rankings
✅ Improved Crawlability & Indexing
- ADA compliance usually requires adding alt text for images, descriptive links, transcripts for video/audio, and clear heading structures. These same practices also help search engines better understand and index your content.
✅ Lower Bounce Rates & Better Engagement
- An accessible website is easier to navigate, especially for people using assistive tech (like screen readers). This improves user experience, which Google factors into rankings via metrics like dwell time and bounce rate.
✅ Faster Page Speeds
- Accessibility guidelines often encourage cleaner code, reduced clutter, and better contrast. These optimizations can also improve site speed, another Google ranking factor.
✅ Expanded Audience Reach
- By being accessible, you open your website to millions of people with disabilities. More users = more potential traffic, shares, and backlinks.
✅ Positive Brand Signals
- Google increasingly emphasizes user-first, inclusive design. While ADA compliance itself isn’t a direct ranking signal, it aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles.
⚠️ Important note:
ADA compliance alone won’t skyrocket your rankings — but the overlap between accessibility and SEO best practices makes compliance a strong indirect ranking booster.